A Book Club Novel About Fandom, Self-Improvement, and a Cultish Wellness Brand
WARNING: Your best self may have side effects.
Forty-year-old Hannah has built her life around Vivelle, a luxury wellness brand that promises transformation. Lonely and grieving, she worships its enigmatic founder, Grace, whose perfection has become her obsession.
When Hannah is chosen to compete for a Vivelle Ambassador role with an annual salary of £100,000, it feels like fate. Finally, she’ll be seen.
But being chosen to compete isn’t enough. Hannah needs to win, and she keeps inventing new ways to prove she deserves it.
As her finances unravel and her closest friendship-maybe-more begins to fracture, Hannah’s devotion only deepens because every sacrifice brings her closer to the life she wants. Walking away would mean admitting what it’s already cost.
But inside Vivelle, even her most intimate secrets have an audience. And as the boundaries between her life and the brand begin to disappear, Hannah must ask:
Is she the customer or the product?
BRANDED is a dark, contemporary book club novel about obsession, consumerism, competition, and the dangerous pursuit of perfection.
For readers of YESTERYEAR and YELLOWFACE who like their social satire intimate and unsettling.
