Gadi Sznajder is a business development leader focused on one thing: building trust that turns conversations into lasting partnerships. In the age of AI, he believes the decisive advantage is still human, earning credibility through listening, cultural fluency, and follow through.
Over the past two decades, Gadi has worked across complex cross cultural environments, serving in C level roles in Business Development, Sales, and Marketing, and as a board member. Much of his work has centered on Asia, where long term success depends on patience and precision. He helps teams read the room, avoid common missteps, and create momentum without shortcuts.
Through Gsconsultancy, Gadi advises companies on cross border growth, supporting Western firms entering Asia and Asian firms expanding into Western markets. The Asia Code distills his approach into a practical playbook for leaders who want better conversations, stronger relationships, and deals that last.
