Paula Houlihan is a keynote speaker, executive coach, author, and creator of the Choice Mastery™ model, working with high-performers, leaders, and organizations to understand what’s really driving their decisions—especially under pressure—because when decisions slip, performance follows.
After 15 years in the insurance industry—and as a corporate senior claims specialist—Paula experienced firsthand what relentless pressure in high-stakes decision-making can do. As that pressure intensified, she found herself on the edge of an adrenal crisis, a turning point that reshaped how she understood performance, stress, and the choices behind them. Today, she partners with executives, managers, and teams to shift how decisions are made—so performance doesn’t come at the cost of what matters most.
Paula holds a bachelor of science degree in psychology and is a lifetime member of Psi Chi, the International Honor Society in Psychology. She is a Certified Intrinsic Coach® through Intrinsic Solutions International. A respected leader in the speaking profession, Paula is a past president of the Wisconsin chapter of the National Speakers Association and has served in multiple leadership roles.
