Roger Magalhães spent more than twenty years building a business the hard way—one customer, one hard lesson, and one 5am start at a time.
He founded Shades In Place in an industry where everyone sells more or less the same thing at more or less the same price, and learned that what actually sets you apart isn't a better product. It's trust. And trust gets built through story.
Nobody told him that when he started. So he wrote the book he wishes someone had handed him.
Nobody Told Me That is his first book—part memoir, part field guide for the small-business owners, tradespeople, and self-made professionals who are in it: working hard, building something real, and starting to wonder if working harder is the whole answer.
Roger is also the host of the No Strings Attached podcast, a longtime columnist for Window Fashion Vision, a WFCP Installation Instructor, and was named one of Window Fashion Vision's Top 7 Window Fashion Influencers.
He lives in Tampa, Florida, with his wife, Ana.
